Ecommerce Solution News

I recently caught the replay of a web clinic presented by Marketing Experiments titled Affiliate Marketing: Tests and tactics that increased clicks and leads by 165%. The presentation is full of great tips for both retailers and affiliates and I encourage you to watch the whole thing, but there was one point that stood out as a really novel idea: Continue Reading »

This post is contributed by Janis Lanka (@janislanka, who manages front-end development for Elastic Path Software. This post is a continuation of a series of posts related to conversion optimization for the Official Vancouver 2010 Olympic Store. Following checkout process and product details page optimization, in collaboration with Wider Funnel, we looked at the stores homepage. Following list of hypotheses were made: Continue Reading »

3. Allow customer to add extra input fields, or give instructions on how to add more items than your default form provides. 5. Watch your error handling. Make it clear when the item no longer exists and provide a search tool or customer service number. Continue Reading »

Media Momentum is this year again looking for Europes strongest growing online businesses. Whoever managed to generate revenues of at least 1.5 million euro in 2009 can apply for the 2010 award. Entry deadline is March 1, 2010. Continue Reading »

Surprise packages have always been a popular attraction in the live shopping scene. The Hipstery (“Home of the famous Mystery Shirt”) has made it their mission to step-up the surprise effect using a scientific and mysterious method of finding a suitable t-shirt for every person: Continue Reading »

Taobao, Chinas biggest online retail platform, is taking an interesting approach to financing its operations. Unlike eBay, who charges fees to sellers, Taobao is completely free to use, both for sellers and buyers. The auction platform is completely financed by advertisements. Continue Reading »

Blippy is a sort of Twitter for online purchases (as described in a recent post). “Using Blippy, people can publish their credit card purchases against selected shops such as Amazon, Zappos, Threadless, Groupon, etc. And similar to the Twitter model, people can also follow what friends and acquaintances have purchased.” Continue Reading »

Rishi Rawat of the Retail In The Eyes of the Everyday Customer blog posted a very thought provoking idea on his blog earlier this week: Could a retailer improve its natural search rankings by asking its email subscribers to Google its most desirable keyword phrase and click on its listing in search (especially if its on the second page of results)? Rishi calls his tactic email marketing optimization or EMO (not to be confused with emo or Elmo). Continue Reading »

Vente-Prive hit a new revenue record in 2009. From 510 million euro in 2008, they jumped 37% to 700 million euro in 2009 (french link): Jacques-Antoine Granjon confirmed our Exciting Commerce estimates from the summer (GE/EN) recently to the French newspaper Le Figaro. During the course of the year, Vente-Prive needed to repeatedly raise their revenue expectations. Originally forecasted for 2009 was 630 million euros. Continue Reading »

This post is a recap of Elastic Path Softwares January webinar Bridging the technology and marketing divide for ecommerce success ( Smart Destinations CTO Matt Higgins and CMO Rob Schmults. Continue Reading »