A Growing Trend in France
Apr 6th, 2010 by admin
Delivery by post is not particularly the best method for large internet purchases. The trend for drive-in solutions is growing increasingly in France with concepts such as Auchan Drive or Chronodrive.
Picture of E-Commerce Drive-Ins: A Growing Trend in France [source:excitingcommerce.com]
The English language blog of the Lebensmittelzeitung posted recently the article Germans drive, French click&drive:
"French retailers have been experimenting with drive-ins for around a decade, but things really began to accelerate at the beginning of last year.
Retailer cooperative Leclerc already has 32 Express Drive collection points and wants to open another 15 by the end of June.
Rival retailer cooperative Systme U has 200 packing stations and wants to double this number without, however, specifying a timeframe.
Major multiple Casino and retailer cooperative Intermarch are currently testing three viz. two drive-ins. Market leader Carrefour has one Carrefour Ooshop Drive in the Paris suburb of Villeneuve la Garenne just off autoroute 86.
Metro Groups French Cash & Carry subsidiary has opened four packing stations in the south of France, but these are exclusively for its bulk customers who prefer to save time on collection rather than for end consumers wishing to order online.
Nonetheless, Metro Manager Philippe Bappel says he wants to open 15 drive-ins this year and a total of 55 throughout the country medium-term."
"At Walmart.com over 40 per cent of its online orders are picked-up from the local store. This has encouraged the retail giant to test drive-thru pick-up options and redesign stores to include front-of-house pick-up counters.
Sears Holdings is testing a MyGofer store outside Chicago, where 80 per cent of the floor space is devoted to backroom storage and the rest to pick-up.
Sears Holdings Kmart subsidiary even encourages competitors to use its outlets as a central pick-up location.
Speculation is also rife that Amazon.com might begin to create pick-up locations."
In Germany, the Rewe Group is running a pilot program in Cologne.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
Related posts: