An Ecommerce Tip from Prime Time
Jan 8th, 2010 by admin
Did you catch the ecommerce tip on the Office last night? Jim Halpert gave the office staff a quick update on business performance, mentioning that customers were using coupon codes online, but they were still having a problem differentiating between the letter O and the number 0. (Another tricky one is the number 1 and the lower-case letter l.)
Picture of An Ecommerce Tip from Prime Time [source:getelastic.com]
This is a common problem with coupon codes, especially ones that are a long string of random characters:
Customers will have more success with codes that are more intuitive (GAP20 for 20% off at the Gap, for example), but its best to just come up with codes that cant be confused:
Who knew the writers of the Office were so ecommerce savvy?[source:getelastic.com]
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