Bridging the technology and marketing divide for ecommerce success
Jan 27th, 2010 by admin
This post is a recap of Elastic Path Softwares January webinar Bridging the technology and marketing divide for ecommerce success ( Smart Destinations CTO Matt Higgins and CMO Rob Schmults.
Picture of Webinar Recap: Bridging the technology and marketing divide for ecommerce success [source:getelastic.com]
A Modern Fairy Tale Marketing Needs to Step Up IT Can Do More Good News For Everyone
Once upon a time, marketing lived in a happy place where 50% of its efforts were wasted (but no one knew or cared which 50%). IT only had to work with logical, process driven folks who understood the value of fault tolerant systems. Their two worlds were buffered by a handy layer of finance and operations.
But things changed in a hurry, the arrival of the web created the need for new organizational dynamics. From skunk works operations tospin-outs to[source:getelastic.com]
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