BuyVIP Targets 100 Million Euro for 2010
Nov 21st, 2009 by admin
After Brands4Friends, BuyVIP has also announced their revenue goals for 2010. While Brands4Friends ambitiously wants to grow from this years 85 million euro to 250 million, BuyVIP (after 5 million euro from 2007 and 28 million from 2008) aims to spring from 70 million (2009) to over 100 million for 2010. BuyVIP continues to target half of their revenues from Spain.
Picture of BrandToGo: BuyVIP Targets 100 Million Euro for 2010 [source:excitingcommerce.com]
LeGrandJournal had a good interview (FR/EN) with the Spanish BuyVIP founder Gustavo Garcia Brusilovsky, which also makes relatively clear why BuyVIP often makes a rather disoriented and chaotic impression. But BuyVIP indeed managed to raise 30 million in capital last year with a good 20 investors on board. With that comes an intensive manager swap, where the German market is particularly affected. Hope for growth in the German market is doubtless the BrandsToGo cooperation with United Internet (press release GE/EN).
Both BuyVIP as well as Brands4Friends would like to become Number 1 in Europe, and the rivalry is clear. Vente-Prive founder Jacques-Antoine Granjon can remain fairly composed and simply refers to his companys 5 year lead (experience-wise) on the competition.
At the 1st Annual European E-commerce Congress in Berlin earlier this week, Jacques-Antoine Granjon ruled out expansion in further markets, because Vente-Prive expands purely based on brand potential as opposed to customer potential. From Vente-Prives point of view, all relevant markets are now already represented (France, Germany, Italy, Spain and the UK). Apparently then, Eastern Europe and Turkey are not options.
At the same time in Berlin, Vente-Prive lifted for a second time its revenue target for 2009. Originally 630 million euro, it was raised once to 650 million and now to 680 million. Of that around 45 to 50 million euro can be attributed to the German market.
Thorsten Boersma interviewed Jacques-Antoine Granjon recently in Hamburg (GE/EN). And Logistik heute has an interesting interview (GE/EN) with Vente-Prives logistics director, detailing the exceptional logistics challenges of the business model.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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