Catch of the Day on its Live Shopping Year in Australia
Jan 5th, 2010 by admin
While the live shopping scene in Germany continues to languish instead of focussing on key success factors, international live shopping sites continue to enjoy increased popularity. Europes #1 live shopping site iBOOD is now on its second profitable year, has stocked up its team to 40 employees and is making just within Holland (16 million population) more than 10 times the revenue of the most successful German sites.
Picture of Catch of the Day on its Live Shopping Year in Australia [source:excitingcommerce.com]
The live shopping business is also flourishing in Australia (21 million residents) for those who know how to play the game. Catch of the Day reports in its 2009 review a doubling of membership and a tripling of revenue as compared to the previous year. Theyre planning now an international expansion.
"Its been a momentous year at CatchOfTheDay, many milestones have been reached and records shattered.
We'd like to thank you for the success of this once humble site, now regularly Australia's most visited online shopping site. It is your word of mouth and loyalty that is driving all this forward.
In return you can expect even bigger things from us next year. Every year the Catches keep getting better, expect no less in 2010.
We know you all love numbers and stats, here are some interesting figures from 2009:
Membership has doubled, with now over 360,000 dedicated anglers logging in!
Over 300% sales growth as compared to 2008. What recession? Our members know value when they see it!
Best seller of 2009: The Cuddlee! The surprise performer with over 30,000 sold. Close second place was the "Tomato Planter".
2.4 items sold per minute, or on average every 25 seconds an item is purchased. 24 hours a day, 7 days a week!
Highest grossing product: Samsung LCD TV's. Over $1.4 million in one day.
Fastest rate of sale: Asus 7" EEE PC. 1998 units caught in a single hour!
11% of our members have bought more than 21 items from Catch. 80% of visitors visit us more than 4 times per week.
Next year will bring many new and exciting things, including:
The launch of two new international sites.
A brand new Catch website, with enough power to host the thousands of members joining the site every week."
You can tell already from the way the figures are presented that the company has experience with teleshopping methods. See also the summary review from the 3 Years of Catch of the Day and the birthday week, as well as a current company synopsis, a somewhat older background report and an interview from February 2009.
With good reason the focus of the Live Shopping Days conference this year lies with the learnings from the international community: Darold Rydl from Woot! and Joran Prinssen from iBOOD will report on their secrets of success and on the particular challenges of the business model and the associated growth. Malte Polzin from DayDeal.ch will describe his experiences in Switzerland.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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