eBay Gets Into Private Sales Club Business
Apr 6th, 2010 by admin
eBay has indeed decided to get into the members only sales club business. A few days ago they officially launched Fashion Vault (eBay Officially Launching Fashion Vault). Since November eBay has run a test phase with four Vente-Prive style sales campaigns. Previously, eBay had already test ran so-called Flash Sales for clothes, shoes and accessories.
Picture of Fashion Vault: eBay Gets Into Private Sales Club Business [source:excitingcommerce.com]
Until now, eBay has insisted on summarizing their overstock/liquidation strategy into outlet store and Wow campaigns.
All of the reports of eBays Fashion Vault launch can be followed back to an announcement article in the WSJ.
eBay Germanys Wow! Campaign Makes 10 Million Euro in First 6 Months LSD 010: eBay Germanys Managing Director on the Wow! Campaigns The Shop Exchange: Vente-Prive on Amazon and eBays Radar
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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