Exclusive Live Shopping Campaigns in Facebook
Sep 29th, 2009 by admin
Two interesting experiments on how merchants can use Facebook for exclusive live shopping events: For one: Carrefour in France. They now have a daily Ventes Flash Exclusives sur Facebook:
Picture of LSD 010: Exclusive Live Shopping Campaigns in Facebook [source:excitingcommerce.com]
Secondly, helloingo reports that QVC will offer advanced sales to fans on Facebook (QVC tests first Facebook-only offerings) (GE/EN).
Via a link you can go directly to a special offer for the coming Sunday. Interestingly, only Facebook users (who are fans of QVC) can take advantage of the special offer – for all others the offer is only available after two days.
Both efforts are in a way exciting because they consciously work with Facebook users and dont make the mistake of simply transfering regular website/offerings onto Facebook, which would not generate any particular buzz.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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