How Woot! Is Working With Blippy, The Twitter For Purchases
Jan 29th, 2010 by admin
Blippy is a sort of Twitter for online purchases (as described in a recent post). “Using Blippy, people can publish their credit card purchases against selected shops such as Amazon, Zappos, Threadless, Groupon, etc. And similar to the Twitter model, people can also follow what friends and acquaintances have purchased.”
Picture of How Woot! Is Working With Blippy, The Twitter For Purchases [source:excitingcommerce.com]
As blogger Louis Gray has noticed, much of the info isnt exactly riveting:
The message User X spent Y dollars at store Z is relatively uninteresting due to a lack of information on products purchased.
It would be exciting if concrete products would be shown which also are of relevance for the friends of that particular Blippy user.
Some days ago, Woot! announced a cooperation with Blippy, which is steering the effort in the right direction:
“We’re the first retailer to get on the Blippy partnership train, and we’re also the first to allow account integration using the secure OAuth methods.
Which, for you English speakers, means you can connect to your Woot account without sharing your Woot username and password with Blippy.
And we’re looking into developing a button at the end of our checkout process to let you click over and start sharing purchases right away.”
One can see in the Blippy stream which Woot! products have been purchased:
The streaming of product specific Blippy information, coupled with the one day, one deal, while quantities last Woot! model could be exactly the right combination for a win-win situation for both companies.
Of course if Blippy gets popular, it will also be offering a viral entry point for Woot! competitors.
Blippy is cooperating also with Groupon and Overstock.com.
Blippy: How Should A Twitter for Shoppers Look Like? Deals.Woot!: Woot! Brings A Woot! for Bargain Hunters Woot! Founder Matt Rutledge Reveals His Secret To Success
Originally posted in German by Marcel Weiss, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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