For providers of mobile apps, it is worthwhile to use the so-called freemium strategy to extend awareness of the product and from that market base attempt to maximize profits. The freemium model consists of a free offering as well as a payment linked premium offering which is invariably coupled with additional value-added functions. In essence, it is a multi-level pricing strategy where the lowest level is completely free. Continue Reading »
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As one of the two successors of the TechCrunch 50 conference, TechCrunch Disrupt has helped introduce a new row of startups. Some of the most interesting: Off & Away is a sort of Swoopo for hotel rooms. Users can make bids on otherwise unaffordable hotel rooms. Should they happen to not get the room on offer, they can apply a portion of their bids against booking a more affordable room chosen from a large pool of partner hotels (Five Star Hotels At Motel Prices). So far the best attempt at applying the Swoopo model to another market seen to date. Continue Reading »
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We continue to focus on the key question: What will the future of retail fashion look like? The online magazine Monocle has published in their current edition an exciting portrait of Zozotown, one of Japans up-and-coming online fashion retailers. Continue Reading »
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Worldwide there are only a few operators who have understood the live shopping business as well as Woot! One of these rare teams is Catch of the Day, our favourite live shopping service from Australia who manage to continually surprise and delight their users with new sales campaigns such as the recent Quilt Cover Extravaganza. Continue Reading »
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After Zappos (post), SmartBargains/RueLaLa (post) and Net-a-porter (German post), this is the 4th biggest e-commerce aquisition within just a few months. The Japanese online concern Rakuten has taken over the US online retailer Buy.com for $250 million (press release). Continue Reading »
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The first $35 million for Groupon gave impetus to the German Citydeal, now the further $135 million is goading on another wave of investors, including in Europe. New in the race is the Spanish Groupalia, who earlier this week announced their first big financing round of 2.5 million euro: Continue Reading »
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A very lively debate erupted from this question on Exciting Commerces German language blog last week. A secret project is in the works at the Intershop Tower in the former East German city of Jena. A project so secret that practically everyone is talking about it. With high priority, Intershop is developing a new e-commerce platform for GSI Commerce. Enfinity 7 is going to be a sort of Demandware 2 for GSI. Continue Reading »
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There were times when e-commerce was all about picking the right shop system. In the meantime, the debate on infrastructure in technology and development departments has evolved. Now the question is: what is the right software framework for a future-ready e-commerce solution? Continue Reading »
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Unfortunately there are still too few scientific studies on networking effects in e-commerce. Understandable though, due to limited opportunities to make direct comparisons. All the more exciting that a new study has been released (PDF) from France and the US with the title Deriving Value from Social Commerce Networks, whose results have been recently published in the Journal of Marketing Research. The study examines what happens when merchants begin to network with each other: Continue Reading »
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The most exciting startup of the Next Web conference in Amsterdam was Shutl (Online Delivery Revolution) from Great Britain, because they are trying to get a delivery service off the ground which meets the demands of the 21st century. Shutl has the support of some first investors and a start capital of 500,000 British pounds. Continue Reading »
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