Seeking Crowdsourcing Extensions
Feb 16th, 2010 by admin
While Magento already delivers very useable solutions for live shopping events, solutions for user driven shopping models are still scarce. On that topic, startups like MyFab (see also Fashion4Home) and sites such as Groupon are at the moment leading a crowdsourcing renaissance and transferring known sales models to new product categories.
Picture of Magento Strategies: Seeking Crowdsourcing Extensions [source:excitingcommerce.com]
Until now, the t-shirt industry has been leading in this area, with Threadless, Uneetee, and Shirt.Woot! as prime examples. Indeed, Naked & Angry show in particular very well how different product groups can suit the crowdsourcing model.
Also Spoonflower demonstrates the creative potential that exists in this still largely untapped e-commerce field.
The market for open innovation is growing - and some of the most exciting developments in this area are the innovative components which are increasingly becoming inherent to the sales model. Crowdsourcing, with its playful competitive effects, grants some of the best opportunities to test this field.
Traditional shop systems have not implemented such business models and in turn, the innovation drivers in this field have needed to develop everything on their own. It would be very interesting now to see some Magento extensions which would help other merchants to access this model and allow them to more closely engage their users.
Tips on such crowdsourcing modules would be highly appreciated at crowdsourcing@excitingcommerce.de.
Magento Matters: Social Shopping with Facebook and Magento Magento Introduces Module for Private Sales Events New Study: The Market for Open Innovation
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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