Soap.com and the Online Supermarkets of the Future
Jul 23rd, 2010 by admin
Next generation online supermarkets are currently taking form in the US, in the style of Amazon, Zappos and the like. After Alice.com, (see The Business Model from Alice.com), Soap.com also launched last week. With 5 years of experience with Diapers.com and a healthy cash buffer, Soap.com wants to change the way people think about the retailing of sundry items.

Picture of Soap.com and the Online Supermarkets of the Future [source:excitingcommerce.com]
"Quidsi is the fastest growing e-commerce company in the country and parent of Diapers.com (baby care) and Soap.com (health, beauty and household essentials).
The company's mission is to make life easier by creating a new type of e-commerce experience, delivering items free and fast (within 1-2 days) while also providing extraordinary customer service.
Quidsi is redefining e-commerce by combining the focus and customer connection of a specialty store with the scale, efficiency, choice, value, and reliability of a national retailer."
Techcrunch has in addition to the launch announcement also a few videos on the topic. See eConsultancy for a current interview with the founders.
Ocado: How Big Is The Online Grocery Market Really? The Business Model from Alice.com BabyAge Raises $15 Million for the Fight Against Diapers.com
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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