SpreadBooster Plans Shopping Experience for the Masses
Oct 19th, 2009 by admin
Brilliant ideas are few and far between in the German e-commerce scene. SpreadBooster is one of these ingenious concepts which bring new drive to e-commerce and is already now one of the highlights of the coming Live Shopping Days conference:
Picture of SpreadBooster Plans Shopping Experience for the Masses [source:excitingcommerce.com]
The Spreadbooster principle is based on a falling price model, whereby known pitfalls (GE/EN) are cleverly circumnavigated. The site had gone online a few days ago with a preliminary version which tries to target potential online merchants who might join the Spreadbooster network. In contrast to Cashback type concepts and the like, Spreadbooster offers additional revenues to merchants without putting pressure on the margins (as is usually the case).
The fundamental idea remains: Bargain hunters can buy sneak peeks into the (falling) hidden price of an item which is on sale. The revenue gained from the sale of sneak peeks goes towards offsetting the falling price of the item. Spreadbooster is so constructed that price movement can be expected from the very beginning, even when some products just have a limited number of interested buyers.
SpreadBooster is the latest attempt from Luupo founder Joern Kunst, who has evolved into one of the most resourceful brains of the live and entertainment shopping world. (Luupo has gone online again under new management). Spreadbooster works based on a simple but innovative trick which will in all certainty be a trigger for a whole wave of new shopping concepts.
At the moment there are only a few innovators in Germany who are continuously tinkering around with new and well-thought out ideas in the live and entertainment shopping area. Beside Joern Kunst there are the guys from Egenium, who after Deutschland klickt also have one or the other trick up their sleeves.
We can count this now as ending our latest dry spell (and with it the endless copycats). We're looking forward to more innovative and original shopping concepts coming up in the next months.
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Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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