Turkey Firing On All Cylinders
Jun 21st, 2009 by admin
According to population, Turkey is after Germany the second largest market compared against all its European neighbours. With respect to number of online users, Turkey has gained impressive ground and currently ranks with its 26.5 million users Number 4 after Germany, the UK and France (and notably ahead of Italy and Spain):
Picture of Emerging Markets: Turkey Firing On All Cylinders [source:excitingcommerce.com]
Correspondingly, Turkey is turning into one of the most exciting markets for new e-commerce models.
(Thanks to Sina Afra, responsible at eBay for the companys Turkish daughter company GittiGidiyor, who generously made the current presentation below available to us).
1 Turkish Lira is equivalent to approximately 0.645 US Dollars.
A significant factor is the extremely young population - the average age lies at 30 years. Furthermore, the mentality of the country is simply very different than that of the established markets in Central Europe.
Not a surprise then that live shopping is booming in Turkey. And surely amongst the most interesting is the Pazartesi Sendromu (Monday Syndrome) from Gedikgross (suitably running every Monday):
Also not hard to imagine is that shopping clubs are taking root in Turkey one after the other:
As the Limango founders told Exciting Commerce, their run-up in Turkey is very promising and is focussed on the densely packed Istanbul, Ankara and Izmir.
Exciting Commerce has been reporting for over a year on the developments in Turkey. We are interested to extend our coverage in this area and would be very thankful for tips on exciting new sales concepts. Similarly wed be interested in some guest blogs on the Turkish e-commerce market.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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