Up-And-Coming in the Japanese Online Fashion Scene
May 27th, 2010 by admin
We continue to focus on the key question: What will the future of retail fashion look like? The online magazine Monocle has published in their current edition an exciting portrait of Zozotown, one of Japans up-and-coming online fashion retailers.
Picture of Zozotown: Up-And-Coming in the Japanese Online Fashion Scene [source:excitingcommerce.com]
Zozotown is a mix between Asos and Yoox. The parent company StartToday has been on the stock market since December 2007 and is currently valued at 620 million euro (see growth trend report).
"These days the company is doing so well that [34-year-old founder Yusaku] Maezawa dreams of setting up a self-sustainable Zozotown currency.
It would seem an audacious move but that's what many in the fashion world thought, when he started selling clothes online.
For the fiscal year to March, the firm reported record-high earnings, with operating profit rising 47 per cent to 26m and revenues surging 60 per cent to 138m.
Active Zozotown users spend an average 350 a year - and StartToday takes a cut form every purchase.
In the past year, half a dozen retailers and brands have hired StartToday to run their e-commerce operations for them."
As long as the Monocle article isnt yet online, interested readers can find a few more details here.
Last week, the Japanese online concern Rakuten acquired American online retailer Buy.com.
The Shop Exchange: Buy.com Goes for $250 Million to Rakuten Fashion Commerce: From the Online Fashion Week in Berlin Fashion Commerce: The Transformation of the Fashion Industry
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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