Using Google Alerts for Keyword Research
Jul 27th, 2009 by admin
Google Alerts ping you every time new occurrences of the keywords you track are found by Googles search robots. This is great for reputation management (tapping into whats being said about you, your brand or your competitors online) but its also a handy tool for keyword research.
Picture of Using Google Alerts for Keyword Research [source:getelastic.com]
For example, Im subscribed to Google Alerts for the Vancouver 2010 mascots Quatchi, Sumi, Miga and Muk Muk. Were buying these terms in Google Adwords and using the broad match type so its important to do exhaustive negative keyword research. Even though these are fairly specific terms, and wed like to think all searches including these keywords are looking for merchandise truth is there are a lot of other reasons someone might include sumi or miga in a search engine.
Over time Ive discovered negative matches that my keyword research tools missed:
Andrew Miga (journalist) Motherson Sumi Systems Ltd White Snow Sumi Brushes Sumi Ink Painting MUK: Muk (EP) MIGA-World Bank Western Sumi Students Union Sumi Salad
Negative matches: -andrew -motherson -systems -white -snow -brush -ink -painting -world bank -western -students -union -salad
The tough one is Muk, the self-titled album by the artist MUK. Negative matching muk to muk wont work unless I phrase match the keyword Muk muk or -ep -album.
It only takes a couple minutes a week to stay on top of this small list. Certainly you wouldnt want to be alerted every time someone mentions iPhone or skinny jeans – but for unique terms this works well. [source:getelastic.com]
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