Vente-Privée, Brands4Friends and BuyVIP
Jan 27th, 2010 by admin
Vente-Prive hit a new revenue record in 2009. From 510 million euro in 2008, they jumped 37% to 700 million euro in 2009 (french link): Jacques-Antoine Granjon confirmed our Exciting Commerce estimates from the summer (GE/EN) recently to the French newspaper Le Figaro. During the course of the year, Vente-Prive needed to repeatedly raise their revenue expectations. Originally forecasted for 2009 was 630 million euros.
Picture of Vente-Privée, Brands4Friends and BuyVIP: Breaking Revenue Records in 2009 [source:excitingcommerce.com]
Vente-Prive has doubled their revenues since 2007. Back then revenues were sitting at 350 million.
As Jacques-Antoine Granjon puts it so well (in the Google translation):
. every sale is an event. That is our secret
In 2009, Vente-Prive and its 1500 employees ran over 1800 sales campaigns.
Brands4Friends and BuyVIP in Germany both recently announced their 2009 figures. The Brands4Friends press release:
In its second complete business year alone, the company tripled its annual sales from roughly 25 million euros to roughly 80 million euros, thereby maintaining its top sales ranking among German online shopping clubs.
Private Sales Club Europe BuyVIP looks back on its most successful fiscal year: with 70 million euros, the group has doubled its sales record in 2009 over the previous year.
For 2010, BuyVIP (who used 2009 to expand to several new countries) is aiming for 100 million euro, Brands4Friends plans for 250 million euro (GE/EN).
The problem with both the German private shopping clubs is the monetization of their members. With Brands4Friends, revenues per member lies at around 32 euro. BuyVIP lies at almost 13 euro.
In comparison: Vente-Prive with their announced 2009 figures are running with about 100 euro revenue per member.
What Was and What Shall Be: Private Shopping Clubs 2009-2010 BrandToGo: BuyVIP Targets 100 Million Euro for 2010 How the Gilt Groupe Wants to De-Throne Vente-Prive
Originally posted in German as two parts (1,2) by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
Related posts: