Zappos’ Evolution into a Social Web Company
Jul 27th, 2009 by admin
Zappos, the American online shoe retailer on expansion course to become a universal retailer, is increasingly evolving into a social web company, and not only on the customer side but also on the business side.
Picture of Social Commerce: Zappos’ Evolution into a Social Web Company [source:excitingcommerce.com]
Zappos has lobbed its workforce into the World Wide Web in exactly the right way: 436 of their 1,300 co-workers (a full third) are currently twittering for themselves and Zappos.
Recently Zappos went online with My.Zappos, and as Alexander Ringsdorff aptly puts it, it is "Social Commerce the My Zappos Way" (in German).
Zappos counts amongst the most successful online merchants in the US and has last year managed to generate for the first time $1 billion in sales.
Besides that, Zappos is one of the very few online merchants who have very successfully tapped in to their regular customers:
More Zappos sites are VIP.Zappos and Explore Zappos.
This and other topics will be discussed (in German) at the Fashion Commerce Forum on the 7th of October in Hamburg.
Sarenza vs. Spartoo: Who Is Destined To Become the European Zappos? Zappos Exploring a Future beyond the Shoe Business Zalando: European Zappos Clone Bets on Free Delivery
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.[source:excitingcommerce.com]
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